Increased brand awareness : More outlets mean greater brand exposure and increased customer loyalty.
Thanks to these advantages, franchising represents an effective strategy for entrepreneurs and companies who want to scale their business in the restaurant sector.
What are the main restaurant franchising formats?
Food franchising ( as in the case of McDonald’s ) is divided into different categories, depending on the type of service and customer target. Among the main ones we find:
Specializing in fast, standardized and replicable meals.
Examples: hamburger, pizza, fried chicken, sandwich.
Business models: counter service, drive-thru, take-away.
2. Street food franchising
A fast-growing format that takes advantage of mobility shareholder data and convenience.
Includes food trucks, kiosks and quick service establishments.
3. Fast food franchise
It combines the speed of fast food with the quality of traditional cuisine.
Suitable for concepts such as spaghetti restaurants, piadina restaurants, poke bars, sushi take-away.
4. Takeaway food franchise
Designed for those who want to operate in the delivery and take-away segment .
Fast food franchising
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