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Don't forget who we are in the media . Creating short, engaging snippets of your podcasts and uploading them as reels to Instagram or TikTok can help you reach new audiences.
These platforms are great for showcasing your personality and giving potential listeners a taste of what your podcast has to offer.
If you decide to create short media snippets, we recommend embedding them on your website as well . This way, website visitors can preview the podcast content on the homepage.
You can easily do this using the Smash Balloon plugin . In addition to embedding video content on your website, you can also customize the look of the video player to match your website design.
Smash Balloon TikTok Feed
Those interested in this media plugin can learn more about it in our Smash Balloon review .
14. YouTube is the top platform for podcast discovery, with 33% of weekly listeners preferring it over mexico telemarketing data Spotify (25%) and Apple Podcasts (16%).
YouTube is the top platform for podcast discovery (33%), followed by Spotify (25%) and Apple Podcasts (16%).
Even though YouTube is in the lead, many listeners still prefer Spotify and Apple Podcasts, especially when they are traveling or don't have YouTube Premium to play audio in the background.
To maximize your reach, consider a multi-platform approach. You can upload your video content to YouTube, but also distribute your audio to popular podcast platforms like Spotify and Apple Podcasts. This strategy ensures that you cater to the preferences and habits of different listeners.
Steve Bartlett's podcast episodes on his website
Please note that we never recommend uploading a video to your WordPress website , especially if your podcasts are longer than 20 minutes. This can slow down your server and your site as a whole.
15. Most podcasters post on weekdays between 2 and 5 am to increase visibility on podcast apps.
Just like testing the best time to publish a blog , it’s important to test different days and times to publish your podcast version.