Awareness: Humanize your brand's social media accounts

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Engagement strategies vary depending on whether the customer is a potential customer, a new customer, or a loyal customer. However, 90% of CX leaders struggle to know where to start when it comes to improving the customer experience.

Below, we'll show you 10 customer engagement strategies and examples to increase customer engagement at every stage of the journey.

During the awareness stage, potential customers become aware of your company on social media or through your content marketing efforts. Capture people's attention during this first phase of the sales cycle to stand out from the competition.

For example, a B2B company searching for new team messaging gambling data russia software might come across a Slack ad on Google. To learn more about the company, the prospect heads to the X (formerly Twitter) Slack account.

Since B2B companies are targeting other businesses, brand awareness efforts must capture the attention of busy people. To achieve this, Slack strives to humanize its digital marketing campaigns and social media content.

For example, this checklist-style post uses emojis to differentiate itself from other jargon-laden posts. It also addresses users using the second-person singular "you."