Typical mistakes in social media

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Many companies view social media as just another marketing channel, solely focused on reaching people for press releases or the next product launch. But social media is more than that; it's about sending AND receiving!

Also read: 5 tips for successful Instagram marketing

Some people are also afraid of putting themselves in the spotlight like that. If you have a good product, you don't have to worry about that. Social media can give you reach—but that also means active work every day. Another mistake is viewing social media as something unimportant that can be left to an intern.

By the way: Communicating openly and honestly doesn't just apply to social media! chile phone number data Good communication is also essential when formulating an attractive product description or making a customer call. After all, the saying goes: Fine words open wallets.

Future outlook
What developments in social media are you looking forward to?

What I think is definitely going to happen is that viewers will increasingly have a say in the content. Not just on social media—television and cinema will also move in this direction. This means viewers will have more influence, and I think that's really cool!

And I think the merging of online/social media and everyday life will only intensify. Who would have thought ten years ago that we would be paying with our smartwatches? That's exactly where things are headed: digitalization and everyday life are merging.

A week without internet
A week without internet – would that be doable for you? What would you do?

Actually, I'd say that's not possible. A lot of things at home wouldn't work anymore – think smart home. Besides, I'm heavily involved in the internet in my job. But if the world came to a standstill for a week and I didn't have to worry about my agency, I could definitely manage without the internet. I'd finally be able to do things I did as a child. Spend the whole afternoon at the soccer field, for example. It's actually a good idea!

We also interviewed Dominic on camera some time ago: In the interview, he chats about customers, dealing with challenges and current social media developments such as chatbots, Twitch and the non-decline of Facebook.