What mistakes should you definitely avoid with UGC?

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Two mistakes are particularly common when implementing UGC in performance marketing: underestimating the time required and overestimating the quality. Many companies believe that sourcing UGC is completed with just three messages to creators. But that's not the case. To obtain high-quality user-generated content, far more creators must be identified and contacted than are ultimately needed. Persuasion is required. Briefings must be carefully drafted to ensure that usable content is actually created. The coordination of product distribution must also be well-planned. Creators need a contact person who is available to answer questions and monitor the submission of namibia phone number data content. Sometimes a little pressure is needed here. While UGC costs less money than producing traditional ads, it does take time.

A second misconception is that UGC is often understood as high-quality content from influencers. However, this is not the case. You shouldn't have the same expectations of UGC from creators with small accounts as you do of content productions from large influencers. To achieve comparable professionalism, creators usually lack equipment, a production team, and know-how. But that's not what UGC is about, because a piece of UGC content doesn't cost several thousand euros. Instead, we reach a whole mass of content through it. And this mass of content is the real value: It allows us to test, test, test, and ultimately find the ad that delivers the best performance. After all, no one knows in advance whether the influencer's individual high-quality video will actually work. It's therefore much more important to have a large selection of content pieces, ideally from different creators, that can be processed into a series of ads.

We sincerely hope our insights into UGC in performance marketing have given you some food for thought. You can find more ideas on how to use UGC for your marketing in general and how to encourage your customers to create content on their own in our article here.