What is cross-selling?

[Jahangir655]

Cross-selling is an additional sales strategy used to encourage customers to add other related products to their shopping cart in addition to the initial item they were considering. And it's a profitable strategy. In fact, today, 90% of e-commerce retailers rely on consistent and personalized cross-selling recommendations to improve their average order value and maximize their ROI.

However, these small, related products are a very effective source rcs data russia of sales. Indeed, they not only improve customer satisfaction with a complete shopping experience, but also generate more net margin. Indeed, most small products often have a much higher unit margin than the original product.

For example, if you order a sandwich at McDonald's, the cashier will likely ask, " Would you like fries or ice cream with this? " Here, extras like fries or ice cream have a significantly higher net margin than the sandwich. This is a well-known but particularly effective example of cross-selling.