What is cross-selling?
Posted: Sun Apr 20, 2025 8:20 am
Cross-selling is an additional sales strategy used to encourage customers to add other related products to their shopping cart in addition to the initial item they were considering. And it's a profitable strategy. In fact, today, 90% of e-commerce retailers rely on consistent and personalized cross-selling recommendations to improve their average order value and maximize their ROI.
However, these small, related products are a very effective source rcs data russia of sales. Indeed, they not only improve customer satisfaction with a complete shopping experience, but also generate more net margin. Indeed, most small products often have a much higher unit margin than the original product.
For example, if you order a sandwich at McDonald's, the cashier will likely ask, " Would you like fries or ice cream with this? " Here, extras like fries or ice cream have a significantly higher net margin than the sandwich. This is a well-known but particularly effective example of cross-selling.
However, these small, related products are a very effective source rcs data russia of sales. Indeed, they not only improve customer satisfaction with a complete shopping experience, but also generate more net margin. Indeed, most small products often have a much higher unit margin than the original product.
For example, if you order a sandwich at McDonald's, the cashier will likely ask, " Would you like fries or ice cream with this? " Here, extras like fries or ice cream have a significantly higher net margin than the sandwich. This is a well-known but particularly effective example of cross-selling.