Internal linking – How to improve your website’s ranking

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What would the internet be without links? That's right, it's hard to imagine. We use links to navigate the web; they're our ticket between the countless virtual stations we visit every day. Good linking connects pages, content, and files in a meaningful way, allowing us to keep track of everything, even when dealing with a large amount of information.



First things first: Optimize your website and improve your ranking. We've compiled the most important tips in our mini guide. Download now and read later:

Download: Mini Guide Website Optimization
What is internal linking?


Internal linking refers to hyperlinks within the same domain that point to different subpages. These links play a crucial role in the structure and navigation of a website, allowing users to navigate seamlessly between different content.

The importance of internal links for your strategy


With the help of links, we travel not only across the web, but also through every single website. How a page links its topics and content significantly influences the visitor's user experience. A clever internal link structure guides users meaningfully and helpfully through the website , highlighting the aspects most relevant to the sender's goals (in our case, the company).



What this means for you: If you want to provide your potential customers with orientation through links and familiarize them with your offering, you should first define which topics are most important for your strategy and thus your goals. This is because the digital strategy determines all subsequent measures – including what the sales funnel of a B2B website should look like. We want to guide the user step by step through this funnel – therefore, content and its links must be arranged in a strategically sound manner. The order "Awareness – Consideration – Decision" is a good rule of thumb when it comes to structuring content.



Awareness : The customer has a problem but doesn't fully understand it yet. They conduct el salvador phone number data research to narrow down the problem and find initial possible solutions.



Consideration: The customer can clearly identify his problem, has researched it extensively and knows various possible solutions.



Decision: The customer has decided on a solution strategy or option and is gathering the final information for his decision.





When setting up your internal links, make sure that the flow of information is aligned with the visitor's current needs. The inbound marketing method consistently focuses on user-friendly content—and is therefore at the forefront when it comes to lead generation and boosting conversion rates .