According to a 2019 DMA report , email marketing can help your business generate up to $42 for every $1 you spend. This is mainly because email marketing costs next to nothing. However, it is a reliable source for building brand awareness, nurturing your leads, and generating sales for your logistics business.
You will need to build an email list to use email marketing effectively. You may want to consider adding an email newsletter signup form to your website.
Once a visitor converts into an email subscriber, you can nurture them with email newsletters that include useful, value-added content at regular intervals and gain their trust in your brand.
Most people are reluctant to spend money, even if it is a business purchase. Therefore, you will need to put in extra effort to convert your website visitors into paying customers.
This is where conversion rate optimization (CRO) comes to the rescue. CRO is a marketing tactic that attorney email list helps businesses generate conversion opportunities.
This tactic can be as simple as adding a call to action (CTA) at appropriate points on your website to entice visitors with lucrative offers to sign up for your email newsletter or try your services.
Conversion rate optimization should be part of your marketing strategy to increase your logistics business's overall sales and revenue.
Final note
Marketing is different for logistics businesses than it is for online B2B service-based businesses. This sometimes makes it incredibly difficult for logistics entrepreneurs to come up with a successful marketing strategy.