Lead Acquisition + Content Downloads
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Exchanging industry news or educational materials via email is a proven B2B marketing tactic. Ask your customers a popular question, such as “How do you stack up against your competition?” to grab their attention. Then, in exchange for their email signups, offer them a quick incentive to download your whitepaper, e-book, etc., to receive the solution.
This type of marketing qualified lead (MQL) is the ideal way to start a relationship because you have established yourself as a thought leader in the industry and have provided them with clear value, making it clear that they think of you first when they need the solution you offer.
Event Registration
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To promote your webinars if you host them regularly (as most companies do these days). You get extra points if you use a scrolling text feature to showcase various events on the go. Banners work well for site-wide messaging crypto email list because they don’t detract from the visitor’s intent and are a great option for invitations.
Podcast Promotion
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Make sure you have a promotion targeting visitors to one of your acquisition channels if they appear on sponsored podcasts or episodes. You can set up a popup (or any other promotion) to welcome that traffic (use the podcast name!), tell them about any offers you have, etc., whether it’s a dedicated URL or a UTM campaign.
Start Trial + Request Demo
b2b pop up
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We recommend creating a B2B popup at the bottom of any site that has a resource area, such as a blog, support, e-book, webinar, etc. These pages of your website will receive the majority of organic search traffic. Therefore, they need to provide engaging content that is not intrusive.