Exit the intent popup
If you are suffering from a high cart abandonment rate , it could be due to several reasons. In many cases, the visitor gets distracted or is still shopping and leaves to check prices elsewhere.
You can use exit intent popups to solve both problems. When your shoppers fill their cart and then intend to leave, a popup can capture their email and offer a discount.
The discount offer alone can help deter shoppers from switching to a competitor. Then, if they still don't check out, you can use their email to remind them of their abandoned cart (include a discount to entice them to return).
Poptin makes it easy to create exit intent popups for visitors who abandon their cart.
E-commerce pop-ups
The best e-commerce stores have the best sales tactics. This includes using event planner email list upselling and cross-selling techniques . You can implement this into your strategy using popups.
For example, you can create segmented Shopify popups for specific visitors. Let's say you have a visitor looking at boys' shoes, and then you show a popup with boys' clothes that match the shoes they're looking for or have in their cart.
This is an example of cross-selling: you are trying to convince shoppers to purchase other related products.
Another option is to show popups with a similar product at a higher price. For this to work, the item would need to be of higher quality and/or have better reviews.
Today's shoppers are always looking for the best deals but are eager to purchase the highest quality products.
You will need to set up these popups on your product pages, requiring a lot of experimentation to find which ones convert best.