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Social media and viral marketing are all the rage; every marketer wants a piece of the pie. However, email marketing remains the oldest and arguably most effective form of online marketing.
It may be a lot more complex than other forms of digital marketing, but once you crack the code, it can be the easiest way to increase conversions. According to research, at least 306 billion emails are sent and received every day, and approximately 4 billion people open their email accounts at least once a day. Even better, research also shows that every dollar spent on an email marketing campaign generates $36 in revenue. That translates to a whopping 3,600% return on investment!
At the heart of every effective newsletter campaign is an email subscriber list of people fast food email list interested in your business. But building that email list isn’t as easy as you think. To help you grow your subscriber list, we’ve put together a guide of tried-and-tested tips that will help you expand your audience in no time.
The fastest and most effective way to grow your email subscriber list is to offer your potential subscribers something they can't refuse.
With ever-increasing computer problems and email spam, very few people share email addresses online without good reason. And if they do, it may be one they barely use, which will significantly impact your email open rate.
To ensure you capture the subscriber's attention from the start, offer them something they find valuable in exchange for their email address. To do this, you need to fully understand what your target audience wants.
Take your time and do your research. You can test a few offers to see which one works best. Alternatively, you can run a survey with your existing subscribers and get their opinions on which offer they would like to receive.