We have created dozens of e-commerce projects for b2c and b2b segments taking into account the specifics of the business. The basis for creating a catalog is a large selection of goods and services in the company.
The more logical and simple the catalog is organized and the more diverse its assortment, the easier it will be for users to find the desired product and make a purchase, and this will allow search engines to better index the site.
In this article, we will look at how to make an attractive whatsapp number list and organized catalog that will help to present your product range favorably and guide the user in searching for products.
How a Catalog Increases Sales
In order for a user to get to your site, you have to do a lot of work: launch advertising, promote the brand on social networks, optimize the site for search queries, etc. But after visiting the site, users do not follow the chain straight from the catalog to the basket and to checkout.
Some users drop out at one of the stages, including the stage of searching for a product in the catalog. Users can study products and add them to favorites, compare, select by filters, go to competitors' websites, abandon shopping carts, etc. In order for as many users as possible to make a purchase and for efforts to attract potential customers to be justified, you need to take care of the convenience of your site, especially the catalog.
If the catalog is difficult to find, there is not enough information about the product, or the interface is complex, people will go to a competitor’s website, and attracting an audience will be in vain.
How to organize a catalog
E-commerce sites, as a rule, claim SEO promotion and traffic generation from search, therefore, in order to create a properly organized catalog, we conduct an analysis of search demand before drawing up the technical specifications for the development of the project.
Demand analysis provides insight into how people search for your product on the Internet. Thus, semantic analysis helps organize a convenient catalog and select names for categories and filters that will be understandable to the user, and not just the site owner.
If the catalog meets the user's request and is easy to use, users are happy to interact with the site, which in turn has a positive effect on behavioral factors and the site's ranking in search engine results.
In the future, in addition to search engine promotion, you can connect advertising: well-thought-out and informative pages of catalog categories can be used as landing pages.
Methods of creating a catalog
A well-designed catalog assumes that it has the ability to implement additional functionality and add new product pages, categories, subcategories, tags and filters. Such a catalog is easier to update, refine and fill with new pages.
There are two ways to create a catalog.
The first method is based on the structure of a competitor's catalog. But there are some subtleties here. A competitor's catalog may not suit your business completely: some categories may be missing, organized inconveniently, or may contain only a few products. Or it may contain errors that you will learn about after creating your product list. If you rely on the structure of a competitor's catalog, you should do it thoughtfully.
The second way is to develop a catalog structure from scratch based on semantic analysis for your online store. This option is preferable, since the structure is created based on the assortment of your store and the needs of your target audience. Perhaps you will be able to do even better than your competitors.
Catalog Elements and How to Implement Them
The purpose of the catalog is not just to present the assortment, but to guide the buyer in the list of goods and reduce the time spent searching for individual items. This requires the right tools and solutions. Let's consider the main ones.
How to format categories in a catalog
Arrange product categories hierarchically, starting with general categories and moving down to subcategories, to help users find all the items in a particular category. Add breadcrumbs to pages to help users understand where they are on the site.
product categories
Breadcrumbs are the user's path from the main page to their current position on the site.
On the catalog page, it is better to place popular categories higher to make them more visible.
product catalog
On the VDA website, we have placed all categories and subcategories on one page of the catalog to make it clear to site visitors what exactly they can find in this category and to speed up the search for the desired product.
How to create a product catalog on a website: structure and main elements of a product catalog
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