However, many e-commerce brands thrive on advertising, so you might be one of them soon. You first need to understand where your audience is and the best type of content to grab their attention. It can be a visually pleasing image, a product demo video, or an infographic that shows the benefits of your product or service.
Most brands prefer Instagram and Facebook due to the targeting algorithm, while TikTok is becoming more popular recently due to lower ad costs. Google is another beast for advertising where you can place your ads as a “search result”, display ad or even a YouTube preroll video.
With paid advertising , the possibilities are endless and you should experiment if you want to see faster growth for your ecommerce business.
As mentioned above, building a strong relationship with your audience is crucial to growing your business. A highly authoritative website is a must in this situation, and to create one, you need to create links that drive traffic to your content.
You can achieve this by using cold outreach, which can be a great way to connect with jewelers email list like-minded people and collaborate. While outreach can be intimidating for many people, it benefits both parties as you can use it to build links to your website or create partnerships.
Extra exposure that links to your products or services is essential to take your brand to the next level and increase sales. You can take advantage of special discounts , for example, that you can offer to your partners to share with their audience. You can start an affiliate program to help you add another income stream to your business.