Provide customers with knowledge of all costs up front
The checkout page shouldn’t be the first time customers see taxes, shipping charges, or additional costs associated with a product or service. Provide this information early in the process, before the customer goes to checkout.
Too many customers add items to their shopping carts and then go to the checkout pages only to abandon the process when they suddenly see this. Customers who are fully aware of this information up front and still go to the checkout page will be more serious about actually purchasing the items in their cart. Therefore, this action may reduce the number of customers who go to the checkout page in the first place, but should increase the number of customers who complete the checkout process and order the product once they get there.
Another common scenario is when customers load up their shopping carts, go to the checkout page, and then abandon the process because they have second thoughts and suddenly decide they don’t want to complete the order. However, many of these customers may have “third thoughts” and decide to purchase the items, only to be discouraged by having to search your store again.
This is why you should always allow customers to save their shopping carts so they can come las vegas email list back to them later if they change their minds. It will make things much easier for customers who change their minds.
Use exit popups
Exit intent technology allows you to interact with your visitors via pop-ups as soon as they intend to leave your site. It tracks mouse movements and helps increase sales conversions. These pop-ups, whether you want to create a lightbox, slide-in, gamified pop-up , or any other type of activation, can show your brand’s enticing offers in an engaging way that can motivate them to continue with their purchases. You can offer free shipping, discounts, promo codes, and more.