Stock photography sites offer a lot of professional photos that you can start using. However, the trend now is to use custom images because they look much more professional.
You can use these images to function as backgrounds, slides, or as in-article images. For example, HiverHq replaced the pros and cons list in their customer support post with a giant image.
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Optimize for relevance
But even more important is following best practices for formatting your content. One of the most important reasons for high bounce rates is the lack of relevance of your content.
According to this post on website feedback, you can use customer feedback surveys, NPS marketing list of plumbers scores or exit surveys to collect feedback and optimize your site based on the suggestions.
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Only a few sites can produce content that is effectively targeted to the right keywords. Instead of offering something remotely relevant to the target keywords, create something exceptionally useful and highly relevant. Optimize for relevance above all else.
For example, this post about eliminating overdue invoices offers a free collection of email templates that readers will find extremely useful. They will pause for a second to download the template and then read the rest of the article. This is a great example of optimizing a post for relevance.
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When aiming to rank for a particular keyword, make sure that the content of the page is fully relevant to the search query. User intent is the name of the game.
Popup banners have become more popular over the years as a great way to convert leads into potential sales and ensure your online business is as successful as possible.