Use CTA (Call-To-Action) at the end of your emails
Using Email Marketing as an Effective Inbound Strategy: 7 Ideas and 5 Benefits
Despite the ideas we've highlighted as useful for improving the effectiveness of inbound marketing, it will all be useless if you don't use CTAs at the end of each email.
Again, the purpose of inbound marketing emails is to drive people to your brand, so be sure to include links that redirect these prospects to your website.
You don't have to be overly direct in drawing customers to your website via your CTA. You can use the usual "for more information, visit us at..." line to entice customers to visit your website. Or you can embed a link in the offer. For example, your CTA button could read "Get 70% off."
Of course, these methods work as long as your content is engaging and informative. Anything less and your CTA will be ignored. And make sure your CTAs redirect customers to helpful web pages where they can learn about your email offers.
Finally, measure the feedback from your inbound email marketing strategy. Good merchant cash advance email marketing companies keep records and can track every resource and expense.
Likewise, when you track every email and note the responses (or lack thereof) of your prospects, you can build better customer profiles and buyer personas . These profiles and personas will allow you to better optimize your inbound emails for better feedback.
Therefore, the information gained from the feedback can serve as a springboard for future decision making, ultimately leading to the creation of your most efficient and effective inbound marketing strategy .
5 Reasons Why You Should Use Inbound Email Marketing
It saves you time and effort
Inbound email marketing saves you time and effort with a targeted audience. Since the strategy only tracks the most suitable audience, you get more positive feedback (in the form of high customer conversion rates) than generic marketing strategies.