a mental health advocate, was the perfect person for Mind to reach out to due to her own personal struggles and her history of speaking out about mental health. the help of a digital ambassador to tell your nonprofit’s story and reach a greater audience, consider these three things:
There are influencers on every social media platform. Which uruguay whatsapp number data 5 million one will reach your target audience? Mind is for anyone, but it’s likely that they reached out to Sugg specifically to connect with a younger demographic (millennials and generation z). According to the Pew Research Center, Youtube is used by nearly three-quarter of U.S. adults and 94 percent of 18- to 24-year-olds. If you’re going to seek out an influencer to help build your nonprofit’s brand, make sure you’re searching within the right platform.
Don’t disregard micro influencers. Zoe Sugg has 12 million subscribers, but there are plenty of micro influencers out there with only a small percentage of that number that could still help you spread the word about your nonprofit. People like Sugg are celebrities in the Youtube world, and just like any other celebrity, capturing their interest and convincing them to be an ambassador for your cause wouldn’t necessarily be easy. Micro influencers may be a better choice for small businesses as they still have a devoted audience but probably aren’t as inaccessible as bigger names.