The mistake of many franchisors is to relegate the professional training of the affiliate to the operating manual only. We consider it a mistake because in most cases an affiliate left alone, once the initial enthusiasm has worn off, will not have the necessary perseverance to always keep the performance of the point of sale high, thus creating problems for himself and for the franchisor.
In essence, limiting all training to the manual alone (and a “standard” initial coaching) will lead to a network with highly uneven results, with some outlets achieving good results and business owner data others experiencing great difficulty.
So how do you make a network work well after selling affiliates?
With targeted training divided into 3 steps!
training in franchising
Analyzing the most famous brands in the world of franchising, and therefore those that have been able to obtain greater results over time, we note that training is based on 3 main concepts.
The 3 steps of training
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