If you're new to WhatsApp marketing, follow these initial steps:
1. Get a Dedicated Business Number
Start by setting up a dedicated mobile number for your business. This separates personal and professional communication, and helps you manage campaigns more efficiently.
2. Download WhatsApp Business App
WhatsApp offers a free Business version of its app tailored for small businesses small business email address . It includes features like:
Business profile
Quick replies
Automated messages
Labels to organize chats
Catalog feature to showcase products
For larger enterprises, WhatsApp Business API is also available for integration with CRM systems and automation tools.
3. Build a Contact List
You can’t just start messaging random people. To use WhatsApp for marketing, you need opt-in consent from your audience. Here are a few ethical and effective ways to build your contact list:
Use website pop-ups or landing pages asking visitors to subscribe via WhatsApp.
Offer a free resource (like an eBook or discount coupon) in exchange for their WhatsApp number.
Promote WhatsApp subscription links on your social media and email newsletters.