For growing startups establishing a dedicated

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Call Optimization: Ensure your website, landing pages, and digital ads (e.g., Google Call Ads) are optimized for direct phone inquiries. Implement call tracking to attribute inbound calls to specific campaigns.
Trigger-Based Outreach: Identify specific digital actions (e.g., pricing page visits, whitepaper downloads, specific feature exploration on your demo site) that signal high intent. These triggers should immediately prompt a targeted, informed phone call.
Startup Advantage: Being nimble allows startups to quickly pivot and refine their ideal customer profile (ICP) based on initial call feedback, ensuring future prospecting is even more precise.
Expert Qualification & Needs Discovery (The "Why" Behind the Call):

Dedicated SDR/BDR Function: Sales Development Representative (SDR) or Business cambodia phone number list Development Representative (BDR) team is crucial. These are not closers, but highly trained individuals focused solely on making initial calls, qualifying leads, and setting appointments for closers.
Discovery-Oriented Conversations: The initial call is not a sales pitch. It's a structured conversation focused on active listening and asking strategic, open-ended questions to uncover:
Pain Points: What specific challenges is the prospect facing that your startup can solve?
Current Solutions: What are they currently using, and what are its limitations?
Goals & Aspirations: What are they trying to achieve?
Budget, Authority, Need, Timeline (BANT): Critically qualify if the lead is sales-ready.