Determining key characteristics through surveys , studying media reviews, peer reviews, etc.
The validity period of the established image . Here, existing achievements, successes, and leading positions in certain areas are taken into account.
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Assessing the clarity (stability) of the image . In this case, the opinions of representatives of different social groups are compared, for example, the opinions of specialized specialists japanese whatsapp number publications in the media.
Comparison of the image of the manager with generally accepted examples of success - the most significant characteristics are used to assess how well the manager and the company correspond to the principles and ideals shared by society.
How to evaluate your image
Costs of creating and maintaining an image . Of course, material investments, as in the case of any advertising, allow you to create a winning image, sometimes even out of thin air. However, firstly, this requires constant costs, and secondly, the reputation created in this way can collapse if negative information leaks out, including shedding light on the circumstances of the emergence of such a super-positive image.
Analysis of communication effectiveness - this determines how effectively a leader or company can convey its image to the target audience.