Facebook updates the way cost-per-click (CPC) is measured.

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Knowing that Facebook is the most used social network in the world (with more than 1.44 billion active monthly users), the advertising area was explored on this network. The possibility of segmenting the public is a great idea of ​​Facebook, since the ads circulate on the network with profiles already pre-defined by the advertisers such as age, gender, state, city and other options, and through these profiles Facebook generates data showing the number of people you can reach with the advertising.

To advertise these ads, Facebook has two different ways of paying for them when they are placed on the network. One is cost per click ( CPC ) and the other is cost per email list usa thousand impressions. The objective of the two are very different: CPC seeks a momentary interaction with the user, such as buying, downloading files or apps. CPM is aimed at events, news from a brand, something that stimulates the user's curiosity. CPC is the most viable for most cases, since advertisers seek visibility and public interaction with the products.

Due to the high demand for increasingly targeted advertising, Facebook released an update to CPC on July 13, 2015. The update was designed to show more satisfactory results to advertisers, and came into full effect on October 7, 2015, when the outdated CPC mode became unavailable.



What you will find in this article:
Cost per clicks before and after the update.
Cost per clicks before and after the update.
Before the update, cost per click (CPC) was measured by any clicks that the publication received from users, such as likes, comments, shares, and even links to other websites that generated costs with values ​​already determined in the campaign configuration. As of this new update, clicks will no longer be measured by all actions performed with the publication; this count will be done through determined objectives, such as clicks used to direct the user to the store's website, app stores, or advertiser links.

Facebook Adsense

Separating link clicks from engagement clicks gives advertisers a clearer view of whether their money is yielding results, since in their click-through rate index, the number of clicks counted will only be those on links. The drop in the click rate counted by Facebook will be significant since engagement clicks will be excluded from this accounting.

Statistically speaking, with a more restricted click count, should ads become cheaper? Well, that is a question that will remain in the air, since with the update in the process the cost per click also underwent updates in its cost.