Marketing and sales integration requires joint learning that leads to the achievement of business objectives, understanding and ensuring that both departments are working towards the same vietnam phone number sample results. It is important to establish key performance indicators (KPIs) that reflect the shared goals of the departments. Meetings and regular updates on the status of projects are helpful in keeping the entire company running efficiently.
Let's imagine a situation where the main performance indicator of a company's marketing department is only the specific number of inquiries per month. Without good communication, marketing activities may focus on maximizing the generated leads, without taking into account their quality, leading to a situation where, despite there being more business opportunities, they do not lead to an increase in sales.
In such a situation, sales indicators will naturally decline, which often causes frustration among salespeople who cannot meet their sales targets by working with low-quality inquiries. Marketing may proclaim the department's successes in such a situation, even though the impact of the actions taken does not improve, but actually worsens the business, negatively affecting the morale and motivation of the sales force. In such a situation, the conversion rate of marketing qualified leads to sales qualified leads may be a necessary additional performance indicator. (SQL/MQL).