B2B Marketing books that we have read

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For this reason, today we are going to propose 7 this year and that are associated with these fields. In our opinion, these are the ones that have contributed the most to our methodology and mentoring and consulting programs during this year.

You may think that some of the titles we suggest are not specific taiwan telegram group link to B2B or B2C, but we understand that their content is more appropriate to the characteristics and challenges of the B2B and Industrial environment.

We hope you like them and write to us if you are interested in trying any of them.




Below are the 7 B2B Marketing books that have given us the most this year:

Contents hide
1. Aligned to achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth
2. Start with Why
3. Marketing 4.0
4. Marketing 5.0
5. Content INC (2nd Edition)
6. The Mom Test
7. Service Strategy In Action
Aligned to achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth
Eiler, T. and Austin, A. (2016). Wiley.

The alignment of Marketing and Sales teams in B2B is essential to provide a good customer experience and that is why we are constantly looking for sources of value from which to learn new insights.