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With the rise of technology and the use of digital tools, cybersecurity risks have also increased, as there are more and more hackers.

This article presents the latest developments in cloud security technology and how they appear to be shaping up for 2024. We recommend that workspaces keep them on ...

Although we have always been told that marketing and sales are separate departments, this can change. All thanks to a strategy known as smarketing, which proposes a unique business paradigm shift.

In this new blog post we will tell you more about what it is all about. You will be able to learn ...

Laptop with colorful graphs evaluating Philip Kotler's marketing strategies
Considered the father of modern marketing, Philip Kotler is a true authority when it comes to sales, marketing and business.

That is why here we will talk about the 7 marketing strategies that Kotler considers the most ...

Woman with legal document in an office, happy to start her business
To start a business, it is not only necessary to have a good idea and seek financing to get it going. We must know, understand and apply the legal aspects that will help us give structure and formality to our company.

Without ...

The Second Annual Conference on “Orientation and Training for the Job Placement of Social Workers” will take place next Friday, March 16 , at the University of Granada , organized by the Faculty of Social Work .

Social networks have become essential tools not only for direct interaction between ...

If there is one thing we humans have, it is imagination. We dream of winning the Christmas Lottery, of being the lucky winner of that “Euromillion” draw , which by the way is becoming more difficult every day. We imagine what our life will be like in a few years, although there are more dangerous ...

Come home for Christmas is not only the slogan of “El Almendro” , it is also the opportunity that I will have tomorrow, even if it is “in spring” . The Faculty of Communication and Documentation , that magical place where I studied my university courses (a “few” years ago), organizes together with ...

What do I do with my social media on vacation? This is a question that many companies ask themselves and has an easy answer:

Whatever you want, but keep in mind that your potential customers will have the most time to see them…

Starting from this basis, in which many companies “abandon” the social ...

This weekend, I will be teaching the course “Public Speaking Techniques – Communication and Oratory” , organized by the International School of Protocol of Granada .

When we talk about oratory, we have to understand that it is a set of principles, skills and techniques that make us capable of ...

Creativity in Marketing is now a must. As I told you in the article What is the WoW Effect? ​​, we receive more than 3,000 advertising impacts a day, so to capture the attention of the target we have to opt for original and creative ideas, actions that “sell themselves” .

To achieve this goal ...