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During these dates, anyone who is dedicated to Digital Marketing or B2B or Industrial sales wants to know “where the year will go”. At BtrueB we have our own experience and vision of B2B Digital Marketing but we still read a lot about other visions that enrich us and we want to share with you. Both ...

We're not saying that sitting down to define possible ways to achieve objectives is a bad thing. Having different points of view come together to define a path forward is essential in project management. However, a changing environment requires us to hold these meetings more frequently than ever ...

In addition, technology increasingly supports personalization processes, for example: Automation, Artificial Intelligence, CRM, etc.

Working and investing with a focus on this is essential to ensure that everything does not end up in smoke.

A customer-centric culture is not just a matter for the ...

B2B Customer Experiences are measured using Voice of the Customer (VOC) data that tells us about the satisfaction and ease that customers feel at key touchpoints in the B2B Experience they are experiencing. Before, during and after the first purchase.

It is important to keep in mind that any B2B ...

The possibility of carrying out these maintenance tasks in a preventive manner and dealing with possible incidents in time, and even remotely, is a very important factor.

This is what we showed you on our blog through the case of Estrella cell phone number lookup philippines Galicia and how, thanks ...

For this reason, today we are going to propose 7 this year and that are associated with these fields. In our opinion, these are the ones that have contributed the most to our methodology and mentoring and consulting programs during this year.

You may think that some of the titles we suggest are not ...

The ways to access my client's market can range from merely informative, capturing information, to more active, capturing leads or even prescribing my brand to their client.

In all of them, transparency is vital and if it exists it will be perceived as a great help. In parallel, communication will ...