Marketing has two sides: on the one hand, we have the more traditional marketing based on brand building, and on the other, performance marketing focused on the direct acquisition of leads or sales through the Internet.
These are two marketing philosophies that are necessary for a company ...
Search found 10 matches
- Sun Dec 22, 2024 9:26 am
- Forum: Email Dataset
- Topic: Brands must become magnets for their customers
- Replies: 0
- Views: 4
- Sun Dec 22, 2024 8:57 am
- Forum: Email Dataset
- Topic: In marketing, for every problem there is a suitable solution, not five
- Replies: 0
- Views: 2
In marketing, for every problem there is a suitable solution, not five
Each strategic challenge in our companies can have several possible solutions, but only one is the right one. When we have the objective of selling, we can use n strategies and/or channels, but there is only one correct combination. The rest are companions on that path and we must assess whether ...
- Sun Dec 22, 2024 8:36 am
- Forum: Email Dataset
- Topic: Nouveau livre maintenant en vente : marketing pour les entrepreneurs
- Replies: 0
- Views: 1
Nouveau livre maintenant en vente : marketing pour les entrepreneurs
Aujourd'hui est un jour très spécial. Après une année de travail intense, mon sixième livre « Marketing pour entrepreneurs » est mis en vente. Guide étape par étape pour lancer votre projet .
Chaque livre est spécial et représente une nouvelle étape dans ma vie professionnelle. Ce livre est le ...
Chaque livre est spécial et représente une nouvelle étape dans ma vie professionnelle. Ce livre est le ...
- Sun Dec 22, 2024 8:16 am
- Forum: Email Dataset
- Topic: Let's not go crazy with artificial intelligence
- Replies: 0
- Views: 1
Let's not go crazy with artificial intelligence
Artificial intelligence, and more specifically generative artificial intelligence (the technology on which tools such as ChatGPT, Bard, Midjourney, etc. are based), is evolving at a spectacular speed.
We see uses or possible uses of this technology everywhere (such as the tests that Google is doing ...
We see uses or possible uses of this technology everywhere (such as the tests that Google is doing ...
- Sun Dec 22, 2024 7:30 am
- Forum: Email Dataset
- Topic: Top 10 Most Read Articles on Digital Marketing in 2023
- Replies: 0
- Views: 1
Top 10 Most Read Articles on Digital Marketing in 2023
We're finishing 2023 and I'm looking forward to 2024. In these last few weeks I think I've found the formula to conquer the world (I've gone a little crazy with the title of the article, but it really does meet everything I'm looking for ).
It was like one of those videos where you put all the ...
It was like one of those videos where you put all the ...
- Sun Dec 22, 2024 7:10 am
- Forum: Email Dataset
- Topic: 营销中生成式人工智能代理的未来和现状
- Replies: 0
- Views: 2
营销中生成式人工智能代理的未来和现状
近年来,生成人工智能(AI)发展迅速,从一个雄心勃勃的承诺转变为商业领域的重要工具。在数字营销领域,这些进步为中小企业带来了新的机遇,提供了以前只有大公司才能获得的高效且易于使用的解决方案。在本文中,我讨论了生成式人工智能代理的当前现实和未来,重点讨论它们在中小企业营销中的应用。
生成式人工智能的演变
从难以置信到现实
最初,包括我在内的许多人对生成式人工智能的实际能力持怀疑态度。人们的期望很高,但最初的结果并没有达到承诺。
然而,随着时间的推移以及 ChatGPT 4 等工具的发展,人们的看法发生了很大的变化。现在,生成式人工智能不仅能够生成连贯且质量更高的内容 ...
生成式人工智能的演变
从难以置信到现实
最初,包括我在内的许多人对生成式人工智能的实际能力持怀疑态度。人们的期望很高,但最初的结果并没有达到承诺。
然而,随着时间的推移以及 ChatGPT 4 等工具的发展,人们的看法发生了很大的变化。现在,生成式人工智能不仅能够生成连贯且质量更高的内容 ...
- Sun Dec 22, 2024 6:51 am
- Forum: Email Dataset
- Topic: How to Build an Online Community that Builds Customer Loyalty and Increases Sales
- Replies: 0
- Views: 2
How to Build an Online Community that Builds Customer Loyalty and Increases Sales
The digital marketing landscape for SMEs is relatively complicated. For a company with limited resources, obtaining the visibility and sales they need is difficult.
The reality is that SMEs do not have enough budget to launch a powerful advertising campaign . They also have a series of other ...
The reality is that SMEs do not have enough budget to launch a powerful advertising campaign . They also have a series of other ...
- Sun Dec 22, 2024 6:17 am
- Forum: Email Dataset
- Topic: 定义和优化电子邮件营销策略的完整指南
- Replies: 0
- Views: 1
定义和优化电子邮件营销策略的完整指南
尽管许多人声称电子邮件营销正在下降,但数据显示相反的情况:
电子邮件营销的全球使用情况:2022 年,每天发送约 3760 亿封电子邮件,全球活跃用户达 43 亿。预计到 2025 年,电子邮件用户数量将增长至 46 亿。
电子邮件营销的有效性和投资回报率:电子邮件营销每投入一欧元平均可产生 42 欧元的收益,相当于 4200% 的投资回报率。此外,77% 的营销人员表示 2021 年电子邮件参与度有所增加,这一趋势仍在持续。
消费者偏好:2022年,平均打开率为19.66%,73%的营销人员认为电子邮件营销对于企业的成功至关重要。
欧洲的电子邮件营销:电子邮件 俄罗斯手机号码 ...
电子邮件营销的全球使用情况:2022 年,每天发送约 3760 亿封电子邮件,全球活跃用户达 43 亿。预计到 2025 年,电子邮件用户数量将增长至 46 亿。
电子邮件营销的有效性和投资回报率:电子邮件营销每投入一欧元平均可产生 42 欧元的收益,相当于 4200% 的投资回报率。此外,77% 的营销人员表示 2021 年电子邮件参与度有所增加,这一趋势仍在持续。
消费者偏好:2022年,平均打开率为19.66%,73%的营销人员认为电子邮件营销对于企业的成功至关重要。
欧洲的电子邮件营销:电子邮件 俄罗斯手机号码 ...
- Sun Dec 22, 2024 5:48 am
- Forum: Email Dataset
- Topic: Cash VAT management, get ready for its arrival
- Replies: 0
- Views: 1
Cash VAT management, get ready for its arrival
We already have the draft Law for Entrepreneurs in the parliamentary process and it is clear that from January 1st next year, many companies will be able to benefit from the cash VAT . As we have already explained on several occasions , benefiting from the cash VAT implies for SMEs and self-employed ...
- Sun Dec 22, 2024 5:30 am
- Forum: Email Dataset
- Topic: 互联网营销计划中的盈利分析 (ROI)
- Replies: 0
- Views: 3
互联网营销计划中的盈利分析 (ROI)
Pablo 是一名工业工程师,专门研究工业组织,并与商业组织以及项目管理和指导相关。
在在线渠道中发起任何营销活动后,要执行的任务之一就是分析投资回报率 (ROI)。目的是了解执行行动后获得的响应,了解该行动是否值得,并了解其造成的范围和影响。
任何在线营销行动都应该进行这种审查,试图了解值得采取的策略在哪里、如何、谁以及什么,从而能够确定它是否值得,改变参数以改进它们并优化预算。 下列。
当设计每个在线营销活动时,就开始衡量投资回报率
据说每次营销活动设计时就开始衡量投资回报率,因为首先要做的是设定一些目标并量化它们。这是我们在设计活动期间工作的基础,并将导致定义要“攻击”的关键部分 ...
在在线渠道中发起任何营销活动后,要执行的任务之一就是分析投资回报率 (ROI)。目的是了解执行行动后获得的响应,了解该行动是否值得,并了解其造成的范围和影响。
任何在线营销行动都应该进行这种审查,试图了解值得采取的策略在哪里、如何、谁以及什么,从而能够确定它是否值得,改变参数以改进它们并优化预算。 下列。
当设计每个在线营销活动时,就开始衡量投资回报率
据说每次营销活动设计时就开始衡量投资回报率,因为首先要做的是设定一些目标并量化它们。这是我们在设计活动期间工作的基础,并将导致定义要“攻击”的关键部分 ...